“A saccharine pink store stands out in the greenery of Minsheng Community, Taipei.”
CiPU, a famous mommy bag brand founded over a decade, opened up its first concept store –CiPU LAB. CiPU LAB not only exhibits its merchandise and selections but offers casual pop-up events in cooperation with various types of brands. The shop-in-shop concept gives CiPU LAB a different dimension.
The color palette is the feature in CiPU LAB, with its corporate identity –pink at the heart of the designs. Without being closed in, the pink colors are created into two saturation, giving the space cohesion and layering. The neutral color materials, including grey and white lotos ceiling, white terrazzo reception desk, and dark and light grey tile pavement, lend a backdrop to the pink. The synergy between pink and muted color makes the space as if a delicious cream biscuit.
Project Team: 45tilt
Photography: Hey! Cheese