Women's Health marquee summer event. Taking place in Chicago and New York, this vast day of activities captures the full and vibrant life that is the Women's Health reader. Attendees enjoyed cooking demos, workout classes, fashion shows, climbing walls and so much more!
It was my role as Art Director of this project, to develop branding, promotions, product and signage system for the event. The challenge was to create a clean identity that captured the playful and festive spirit of the days happenings.