Shot as a TV advertisement for Oxfam’s new ‘See for Yourself’ campaign, in Zimbabwe, February 2012.
British Oxfam supporter Jodie Sandford, who had applied to Oxfam for the chance to see for herself, bore witness to what her £3 a month donation was helping to fund. The project took a unique approach to fundraising advertising. Unscripted, all of the materialc was produced from the authentic reactions of an Oxfam supporter to what she saw and heard in the field. Shot entirely on the Canon 5D MKII, edited in Sony Vegas. Camera work and DOP, Felix Clay. Produced and directed by duckrabbit.