Castor, a multidisciplinary Canadian design studio known for odd, yet high-end, artistic furniture wanted a website that would showcase their work and also give a nod to the quirky and distinctly Canadian inspiration behind their pieces.
Although new pieces will be introduced on an ongoing basis, our challenge was to find a way to make their inspiration the main theme and focus of a site that would speak to all of their products.
The result was the Castor GigaShelf—an ultra-high-definition image that users could navigate to get a super-close-up look at what makes the company tick.
It was developed using a GigaPan camera, originally built for the Mars Exploration Rover Mission and capable of shooting images with billions of pixels. The camera was used to photograph an actual shelf filled with objects from the Castor studio that the designers use for inspiration.
Users can explore every object on the shelf, many of which are also links to information about the company, their furniture, press coverage, and art shows. They can zoom in to reveal infinitely detailed definition of these objects, each one carefully placed by the designers in a way that reveals how they think, what they like or don’t like, or how their work has been influenced by growing up in Canada. There are also plenty of nods to Castor’s unique sense of humour hidden throughout.
The products and furniture were also displayed using large, ultra-high-definition photos that were linked to objects on the shelf or accessed through a simple pull-down menu.
Overall, the site has garnered great reviews and has given potential new customers a way to see the designers as more than just furniture makers, but as true visionaries who are making cutting-edge, high-end furniture with a unique Canadian flair.