This rather interesting and usual commercial was awarded to Grinder Films by the Russian production house Park Production for the agency BBDO Moscow.
The rather indulgent concept for the female beer-market "Eve", required a bar set to be constructed in the Grinder Studio in Cape Town and a glass-topped table filled with fruit, bottles, glasses and jewelry to be exploded into the air and the magic moments to be captured at ultra high-speed on a Phantom Flex running at 2000 + FPS.
For this purpose 2 tables were constructed. A "hero" table and a special SFX table. The SFX table was constructed with integrated digitally fired air-ram systems to achieve the synchronous, explosive lift required.
Needless to say that during the 2 day shoot there were many broken glasses, bottles and lots of beer flying around. The table didn't look so great at the end either :-)
Shot on the Phantom Flex with a selection of Macros and Master Primes.
All equipment ex Media Film Service Cape Town.
Art Director on the job was MJ Botha from Alchemy
Liquid Stylist - Chris van der Merwe.
Food Stylist - Sam Linsell.
SFX - CineFX.
Offline - Tim Goodwin of Premiere Post.
Grade and Online care-of Black Ginger Cape Town.
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