BCLC Executive Director Stephen Jordan will interview Carol Cone, Global Practice Chair of Edelman Business + Social Purpose, about new findings of the 2012 goodpurpose® study. Now in its fifth year, the research explores consumer attitudes about social purpose and business. goodpurpose® is the only global, longitudinal study of its kind, and the wealth of data and insight could make a powerful tool in your company’s corporate citizenship strategy.
As a special edition of BCLC’s “Conversations with Stephen” series, conference attendees have an invaluable chance to participate in the live discussion while it airs virtually on Twitter and streaming video.
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