Client: Nova Scotia Come to Life, provincial brand initiative, 2009

Wow, what an opportunity to discover some cool things going on in Nova Scotia! Our challenge: to create a new take on who we are here. No lighthouses... No bagpipes...No lobster – with that, we set out to show the contemporary face of Nova Scotia.

“... through the vignettes created and produced by Mathew and his team, we were able to surprise Nova Scotians with stories from different corners of the ... His patience and attention to detail resulted in a series of profiles that made us proud to call Nova Scotia home.”
- Stacey Jones-Oxner, Nova Scotia Come to life

Format & Length: 20 x 60 second spots for TV and movie theatres
Objective: To inspire a new take on Nova Scotia and what we have here.

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