Boomerang On- Air Rebrand
For the rebrand in 2010, we connected ourselves to an
active viewer: immersed in digital culture, familiar with dynamic, changing environments and comfortable to express feelings, opinions and ideas on-screen.
Creative Direction: Rodrigo Pimenta
Design: Gabriel Dietrich, Boca Ceravolo, Pablo Lobo and Cristianne Ly
Animation: Giancarlo Burani, Babboo Matsusaki
Coordination: Geisa França
Executive Producer: Biba Werdesheim