From Sophie's new album 'Oh My Garden'. sophiekoh.com.
Video directors The APIARY: " When we first heard 'I Understand', we felt really strongly the sense of vulnerability hidden by stoicism in the lyrics and vocals of the song - something that we can all relate to - and we wanted to make a video that expressed this visually. The idea was to do away with the various veils of costume, location and action to concentrate all the attention on Sophie and her song, using the simple device of gravity to evoke the emotional journey of this character singing the song. Rather than having Sophie act it out, we subjected her to the effects of gravity - strapping her to a purpose-built gimbal (rotating machine) together with our camera, and letting the blood rush to her face as she turned upside-down. She was very brave.
What at first seemed a simple concept (!) quickly revealed itself to be a major exercise in mathematics - and human fortitude. With a 500kg tank of water, an 8ft steel gimbal, and a singer understandably unaccustomed to being submerged upside-down in water for periods at a time… it was a very intense shoot.
But we did it! "
Directed by: Lily Coates & Gavin Youngs from THE APIARY
Produced by: The Apiary
Director of Photography: Jody Muston
Gaffer/Grip: Ed Tyrie
Grip: Jamie Leckie
Hair & Makeup: Sue Marshall
Standby Props: Alex Badham