About the workshop:
Susan Weinschenk will share insights from two of her books: Neuro Web Design: What makes them click? and 100 Things Every Designer Needs to Know About People, including research on unconscious mental processing and implications for designing engaging and persuasive websites.
This is a hands-on workshop format. During the session you will be applying the information that Susan presents to evaluate and re-design a case study website for optimal engagement. You can work on one of the case studies that Susan will provide or come prepared with printouts from your own website to re-design.
Susan Weinschenk has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of online interfaces.
She is a consultant to Fortune 1000 companies, non-profits and educational institutions. Her clients include Target Stores, Disney, Best Buy, Charles Schwab, Vanguard, Medtronic and American Express.
Susan has written 5 books on user experience and user-centred design. Her most recent books are:100 Things Every Designer Needs to Know About People and Neuro Web Design: What makes them click?
She is currently working on her next book: 100 Things Every Presenter Needs To Know About People, which is due out in May of 2012. Susan is a highly rated speaker and workshop leader. She is the founder of the User Experience Institute and runs a popular blog: whatmakesthemclick.net