JOB TITLE: Co-Producer/ Director/ Editor
Agency: BOLD Worldwide
For their 125th anniversary, Anita asked us to help them expand their brand and maximize exposure. So we created the campaign: Who is Anita. In addition we designed and created a fashion show to show off Anita’s new look to the industry. The results were phenomenal. Anita instantly became the talk of the industry and outsold previous years during the same time frame.