Everyone knows the classic tale of Little Red Riding Hood. There’s a little girl, a red coat, the woods and, of course, a wolf. And while the story has been retold and re-written numerous times since Charles Perrault first published it in 1697, we’re pretty sure it’s never been told like this. With a red, 325 horsepower Volvo S60 playing a leading role.
Shot with an Arri Alexa camera on location in Alice Lake (2 hours North of Vancouver, BC).
Agency: Arnold Worldwide
Chief Creative Officer: Pete Favat
Creative Director: Luke Perkins
ACD/Art Director: Travis Robertson
ACD/Copywriter: Greg Almeida
Director: Max Malkin
Edit: Andre Betz, Bug Editorial
VFX: Brickyard, Boston
Music: Laura Gibson (original by Sam Sham & The Pharaohs)