MOBI is a reputation system for car drivers. Drivers can be rated automatically by the system or by other drivers. A good reputation gives you points. With these points you get virtual rewards, which can be used to refuel you car by cheaper prices or pay less money for your car insurance.
The system should solve the problem of e.g. speeding or beeing drunk. The system support save driving on the roads and it makes you feel good, beeing a good driver or feeling bad, beeing a bad driver.