CHALLENGE | On behalf of Google, Johannes Leonardo and Grow Interactive we were asked to help actualize the re-envisioning of one of the most iconic ads of the century, the Coca-Cola Hilltop campaign, aka “I’d like to buy the world a Coke”.
SOLUTION | In conjunction with Google’s Project Re:Brief team, we enabled a contemporary recreation of the this classic ad in which consumers in selected cities around the planet could literally, buy the world a Coke.
We wrote and designed a custom graphic interface, hacked standard vending machines as well as fabricated and transformed them into interactive remote installations. Creating an interactivity between online users and employing new web banner technology, participants around the world could record a video message and send it to one of the coke machines we rigged in several international cities. The designed UI allowed even a casual passerby easy interaction with the touch sensitive screen to retrieve A FREE Coke and a video message from across the globe. Upon receipt, the recipient could then create and record a video message at the machine site, which was posted online and emailed right back to the original sender!
All of this intriguing action was captured via LiveStream, which allowed us in real time, to watch participants from Cape Town to Buenos Aires as they lined up for blocks to enjoy the fun and experience of these interactive machines we created.
Agency: Johannes Leonardo
Machine GUI Design/Animation, Fabrication, Digital Production, & Global Physical Deployment by Fake Love
Display Ad & Mobile Ad: Grow Interactive