In this film, we hear a little girl singing the ABC song. Each letter is ilustrated by a car accident. It ends with the pay off: It only takes one letter. Don’t text and drive.
The film was created for Abramet: National Association of Traffic Medicine.

Agency: Ogilvy Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima
Head of Art/Creative Director: André Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Account Director: Valeria Barone
Account Supervisor: Camila Porto
Media Director: Luis Monteleone
Planner: Kajsa McLaren
Production Director: Nana Bittencourt
Production Company: Digital 21
Director: Rodolfo Patrocínio
Editor: Guilherme Foresti, Carlos Cunha
Post Production: Guilherme Foresti, Gustavo Ribeiro
Executive Producer: Roberta Tilkian
Sound Production Company: S de Samba
Music: Dimi Kireff, Henrique Nicolau

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