Dutch broadcaster BNN asked us to create 3 new Brand Identity spots. This one is the third of three. Our concept was based on their current slogan 'Laat Niet Los' (Don't let go) and the sticker metaphor that they currently use and asked us to keep.

We especially wanted to create a dynamic and energetic spot that really showed the character of BNN. Youthful, rebellious and bold. We show the presenters running and launching themselves towards there goals. Once they hit them, they turn into a sticker and won't let go.

The concept of the spots was a collaborative effort from our Utrecht collective of motion designers: Artibite, Menno Fokma, Heerko Groefsema, Soulbase & WOUW!


Creative Direction: Artibite, Heerko Groefsema & Wouw!
Concept & Design: Artibite, Heerko Groefsema, Menno Fokma, Soulbase, Wouw!

Production: Floor Schiphorst
Production Assistant: Aimée van der Wolde
DOP (Camera 01): Tibor Dingelstad
2nd DOP (Camera 02): Dennie van Dijk
Photographer: Wiebke Wilting and Tim Brandsma
Tracking specialist: Giso Spijkerman
Make-up: Feerique
Focus puller: Django de Groot
Data Handler: Wouter Verberkt
Runner: René Nijman
Editing: Heerko Groefsema & Wouw!
Compositing: Artibite, Heerko Groefsema & Wouw!
Animation & VFX: Heerko Groefsema & Wouw!
Music: Mutemath - Allies
Sounddesign / SFX: Arno Natte

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