Client: Codemasters / Target Media / Bskyb
Brief: To create a series of sponsorship idents for the award winning Codemasters game series Dirt, part of the Colin McRae Rally game series. Dirt Showdown sponsors WWE on Sky Sports and Sky One.
How we did it: We created storyboards using key assets from gameplay before we re-created a framework in After Effects into which we dropped actual gameplay footage. We then added V.O. and created sound design to match picture before Online and final HD delivery to Broadcast.
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