This Public Service Announcement was produced for RADD Australia. Shot on Location in Darwin, the message was created to target indigenous communities and highlight the sometimes fatal consequences of drinking and driving. The message is told through real stories from prominent indigenous AFL players. The message runs for 90 seconds, almost unheard of for a PSA and it was supported by all of the major commercial television stations in Australia. The video was not only shown nationally on network television but also ran on the AFL website along with each of the clubs that supported the message by giving access to their players. A special thanks goes to the players who shared their stories in the hope that their personal tragedy would help prevent further accidents and deaths on Australia's roads caused by drink driving.

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