There are parallels between letterpress and the brewing processes: letterpress is becoming a lost art—similar to how the art of brewing was almost lost until its recent rebirth—and both require a great sense of design, a high degree of craftsmanship and strong attention to detail.
Each of these Founders posters was hand struck, one at a time, by a team of three operators/artists, and has been printed on 100% Cotton, 140# Archival Legion Revere, standard white paper. The press used was a Vandercook 219AB Proof Press (1950s era) with an adjustable bed; it was originally owned by the Detroit Society of Arts and is still housed in downtown Detroit. The ink is a Van Son Letterpress ink, Rubber Based plus. Owosso Graphics in Owosso, Michigan, made the plate. (In the video, you'll notice that the plate is being driven to the press through the streets of downtown Detroit.) Due to the complexity of the project, the printing plate was created using an acidic etching onto a solid magnesium plate. From there, this magnesium plate was mounted onto a 1″ thick wood base and prepped for striking.
Handmade letterpress prints are highly desired collectibles and have the added benefit of looking great in a home bar. Founders’ lead designer and artist on this project, John Cymbal of Driven Solutions Inc., shares some decorating tips: “These prints deserved to be framed carefully in either a thick wooden black frame or an ornate vintage silver frame. Yours should be hung on the wall where it can be viewed with a refrigerator full of Founders within arms reach, because simply reading this poster will make you thirsty.”