Project Name: O2 Simplicity "Cranes" and "People"
Running Time: 2 x :30
Debut Dates: June 14, 2012 (U.K. only)
Film Location: Black Island, London, UK
Main Toolset: ALEXA camera system; Adobe Illustrator; Adobe Photoshop; Adobe After Effects; Apple Final Cut Pro; Autodesk Maya

Client: O2

Agency: VCCP
Art Director: Tony Clements
Copywriter: Hugo Bone
Agency Producer: Jeri Low

Production Company: Not To Scale
Directors: NATL (Chris Dooley & Brumby Boylston)
Live-Action Executive Producer: Dan O'Rourke
Post Executive Producer: Jared Libitsky
Directory of Photography: Will Bex
VFX Supervisor: Ollie Nash
Line Producer: Debbie Crosscup
Creative Directors: Chris Dooley & Brumby Boylston
Production Designer: Russell de Rozario
Art Director: Joe Howard
CG Lead/Technical Director: Vinh Chung
Designers: Brian Won & Chris Dooley
Illustration: David Chun & Danny Ruiz
Storyboards: Hugh Keenan
Previs: Diffan Norman
3D Animation: Vinh Chung, Marci Ichimura & Diffan Norman
3D Lighting and Rendering: Gene Arvan & Shuchen Lin
3D Tracking: Michele Matt
2D Animation and Compositing: Marci Ichimura & Colin Hess
Rotoscoping: Owen Hammer
Editor/Color Correction: Evan Kultangwatana
Post Producer: Hilary Downs

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