A conversation between Dan Ariely and Tomer Sharon, a Google UX researcher, author of "It's Our Research: Getting stakeholder buy-in for user experience research projects".
Dan Ariely is an Israeli American professor of psychology and behavioral economics. He teaches at Duke University and is the founder of The Center for Advanced Hindsight. Ariely's talks on TED have been watched 2.8 million times. He is the author of Predictably Irrational and The Upside of Irrationality, both of which became New York Times best sellers. [Wikipedia]