Focusing on Sports in Advertising.

Animated Sports Advertisement (April 2012) was created for my Specialist Production at the NCCA (National Centre for Computer Animation) Bournemouth University.

All Live action footage and Rotoscoped drawn images were shot and created by myself. Around 1000 or so drawings were digitally drawn in total using a Wacom graphics tablet.

Have had this idea for a while and was finally given the time and freedom to create it. All production took around 3-4 weeks including live action footage shoot, rotoscoping, and editing.

The concept was I see sport as an activity that has constant movement and wanted to create a new visual style to represent this. Each image being drawn makes it is as if the person is constantly moving/developing into his next position .

Special thanks to my good friends and actors Stewart Mcdonald and Matt Barden.

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