Our task: How do you showcase the speed advantage of Internet Explorer 9 without installing any software on the user’s PC and all this in real-time?
For this online campaign we had to get seriously physical by setting up an environment which included several PCs, web cams, projectors and other hardware.
Our setup would stream the browser speed tests live over the internet in real-time as they would happen.
As this wasn’t interactive enough we took it one step further; we enabled users to start their own test by sending a simple tweet. All you had to do was send the test as a tweet using your twitter account to #howfast. We would listen for your tweet and as soon as we receive it run the test.
The result: a distinguished and fun campaign which lead to hundreds of viral tweets in a day over a period of 2 months.