Free Range wanted to create a visually compelling animation style to help communicate some of the core wisdom in Jonah Sachs' book, "Winning the Story Wars." This video, which explains and explores the concept of the ‘myth gap’ helps introduce the audience to ‘empowerment marketing.’ The approach, inspired by timeless mythology and shadow puppetry, brings a fascinating topic to life, and grabs the audience’s attention, making them a integral part of the adventure.

Download a FREE 25-page preview of, Winning the Story Wars:
Learn about the companion Values + Archetypes activity deck to help you shape your story:
Get the book: or

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…