On May 25th, Universal Studios Hollywood opens its next great adventure, Transformers: The Ride 3-D! Part roller coaster, part 3-D experience, it will be an immersive, thrilling addition to its pantheon of great rides. To promote its opening, we worked with David & Goliath to build an exciting teaser around the ride's metal bar. Humming with otherworldly energy, it activates when grasped. Get ready to hold on tight!

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