Video audit of Walgreens flagship store in downtown Chicago. A Brand Experience Brief by Denise Lee Yohn.
Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions. Its flagship stores showcase its new approach.
Other Brand Experience Briefs: http://deniseleeyohn.com/brandexperiencebriefs
More insights and information from Denise Lee Yohn: http://deniseleeyohn.com.