BBC Frozen Planet Augmented Reality, NJ, IL, CA - USA by INDE Appshaker
BBC Home Entertainment partnered with INDE Appshaker for its first Augmented Reality Tour in the US, in support of the Blu-ray/DVD Frozen Planet that became available on April 17, 2012. With 4 distinctive broadcast quality 3D scenes, delighted crowds had the opportunity to place themselves right inside the content, where they were able to interact with the animals of the Polar Region. This event acted as an organic cross between an art installation and advertising. With live streaming from each event, family and friends were able to share their experience around the world.
The three market tour ran from April 19 – April 22 in New Jersey, Illinois and California and was inspired by the television series Frozen Planet, co produced by BBC/Discovery Channel, which made its US television debut March 18th on Discovery reaching over 25 million viewers.
- Short Hills Mall, (New York audience), 1200 Morris Turnpike Short Hills, NJ
- Woodfield Mall, (Chicago audience), 5 Woodfield Mall Schaumburg, IL
- Sunvalley Mall, (San Francisco audience). 1 Sun Valley Mall #228 Concord, CA
Creative Direction: Alex Poulson
Art Direction: Barnabas Nanay
Production Direction: Szabolcs Turanyi-Vadnay
Technical Direction: Adam Trost
3D Design: Vertigo Digital