Official trailer for the new book, Finding Ultra (, by Rich Roll.

The full title is "Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself" (Crown Archetype, a division of Random House).

CNN's Dr. Sanjay Gupta calls it: "...a journey we all take as human beings, when we decide to pursue the impossible and live a life of mission. When I need to dig deeper, push harder, and find a little boost, Rich Roll is the guy who comes to mind. He is inspiration embodied."

Click here for full content!

For more about author/athlete Rich Roll, visit

Created by the bad-ass team at Dirty Robber -- Chris Uettwiller (CEO), Charles Haine (director), Kimberly Culotta (dp), Max Feldman (AD & GoPro DP), Aditya Nair (editor), Colin Kohler (motion graphics), Asheley Hu & Matt Roe (producers), Jeff Lowridge & Shoeba Hassan (pa's).

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