A fashion video shot as a part of a series of fashion story shoot of Huemn- a pret label by Pranav Kirti Misra and Shyma Shetty.
This collection (S/S 2012) was inspired from the thousands of faceless, skilled individuals who work tirelessly as the backbone of society in the bracket called ‘working class.’
The world refuses to acknowledge them, yet cannot do without them. Each garment from their collection emphasizes this unacknowledged individuality that is constantly fighting a losing battle with the rules set by capitalism and bureaucracy.
Shot as a part of the Graduation Project of Uma Damle. She completed her B.Des course in Fashion Communication from NIFT.
Conceptualized, Shot and edited by Uma Damle
Garments: Huemn by Pranav Misra and Shyma Shetty
Production: Deepak Verekar
Make up: Sunil Kumar
Model: Vitalina from 6th Avenue Agency
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