Forty-eight contestants, eight teams, 15 experienced business mentors, one weekend.
Those were the ingredients of last weekend's Innes 48-hour business startup competition, named after pioneering Hamilton entrepreneur Mary Jane Innes, at which art collective Draw Inc was crowned Most Viable Business overall.
It was a satisfying result after two days of intensive research and development, concept critique, idea interrogation and commercial collaboration from industry icons hosting specialist seminars, providing tailored tutoring and giving informal advice, culminating in a five-minute pitch in a Dragon's Den-style finale.
The Draw Inc team receive six weeks' pre-incubation sessions from SODA Inc, $3500 cash, a one-year company membership to the Waikato Chamber of Commerce and three hours' business strategy mentoring from Bold Horizon.
Judge Neil Richardson said they were looking for viable investment ideas from passionate people, and the creative collective definitely qualified.
Deborah Duffield led a heartfelt pitch promoting philanthropic investment and speculative purchase and or lease of fine art.
“It means we are actually going to make this happen,” she says.