Earlier this year, American Specialty and the NCAA's group insurance programs came to us with a script to be the base layer for a series of short videos. Our charge was to take the script and turn it into what looked like a video game. We concepted a pixel-precious hero and a couple classic environments—as well as wrote and arranged a chip-tune soundtrack for the adventure. The result is hopefully an incredibly different way of looking at something is never associated with the word "fun"—insurance. This was a tough one but we couldn't be more happy with how it turned out.