We worked with our partners at IDEAS to produce these videos as a part of a larger project for OncoVue. The project was to educate women on what the breast cancer risk assessment test was and what the results mean but even more importantly, it was about reaching women and letting them know it's ok to be afraid and to face the risk of breast cancer head on.
We spent a great deal of time casting the right talent for this project, these personalize messages had to come across authentically so that viewers would believe that these were real people with real emotions. We shot 10 different spokespeople scenarios as part of this program.
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