Working closely with VIZIO’s creative agency, PARTNER, we conceived and created the launch film for their first OLED TV.
The TV is a technical masterpiece of precision engineering and as such, we were asked to design a beautiful ultra-modern ‘gallery-esque’ home to present the product in, evoking a sense artistry and craftmanship.
To showcase the TV’s extraordinary picture quality, we designed a series of abstract screen visuals, to feature on the TV, using incredible detail and clarity as well as spectacularly vivid colours and contrast.
Another key component was the visualisation of the ‘pixel extrusion’ technology inside the screen which we rendered into a vast landscape of millions of tiny pixel rods, each one representing a single pixel, with the ability to precisely shift to an exact colour value.
