This television commercial was shot in Fort Myers, Florida for the client Eye Centers of Florida. The Florida Everblades hockey team is the most popular sporting team in the area and one of their players wore contact lenses. He had lasik eye surgery and the commercial featured him saying the tag line, "Hockey is not a CONTACT sport".
Shot on the ice with a 20 foot jimmy-jib crane, this spot moves very fast and fluid.
Camera/Editor: Alex Menendez