Technology hasn’t quite gotten to the point where you can taste a beverage over the Internet, but Pepsi is letting comedians and actors from Funny or Die do the work for Facebook users when it comes to its new Pepsi Next.
The beverage company is promoting its new cola with 60 percent less sugar with its Internet Taste Test on Facebook, which mines information from Facebook users’ profiles, including recent experiences and likes, to match them up with online personas created by the Funny or Die comedians and actors, gauging their reactions when they try Pepsi Next for the first time. The initiative was developed by digital agency The Barbarian Group.
Editor: Julian Ong
of over 40 viral spots