Making of Mazda. "Pop Up Store" in Madrid, Spain.
The Main Results:
• 507 people attended the Skyactiv event.
• People from different interest groups: staff, dealers, suppliers, Shacho Kai, press, financial Santander and current and potential customers.
• Once the visit was finished, each person had to answer an evaluation test.
• The maximum score was obtained when they evaluated the new cx-5 and the Skyactiv experience after the visit of the pop up store.
• 73% wanted more information about the new cx-5.
• 90% wanted to be the first to test the car.
And the most important…
• 77% confessed that their opinion and image of mazda had improved after visiting the pop up store.
Agencia: JWT Spain http://www.jwt.com/jwtspain
Realización Audiovisual: Arklin Estudio http://www.arklin.com