GAVIN ECCLES
"The Positioning of Destinations, depending and their air links"
Destinations are at the mercy of air travel as a means to develop international arrivals. However, the air industry is going through major changes and consolidation. Do the low-cost carriers bring a new set of passengers? How does consolidation affect your destination – is it still reachable? As the industry goes through such changes, the impacts on destination can be catastrophic. This session will look to highlight how destinations can work with the different air carriers (traditionals, low-costs, charters, hybrids, etc.) and draw conclusions on how destinations need to ensure an integrated mix to ensure destination success. Examples will be tailored to the meetings and conference industry, highlighting cases of how best to work with air carriers accordingly…
efapco2012.com

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