Caramel Creative was responsible for developing the ANZ Championship's 2012 campaign and positioning.

The 'Change the Game' campaign was developed with a focus on highlighting netball as a progressive, elite sporting competition which keeps abreast of audience motivations and proactively seeks to provide the highest level of entertainment for its fans.

Key activities undertaken for the Change the Game campaign included campaign strategy, App development, printed collateral, digital design, press and online advertising as well as television. To date, it has been extremely well received with attendance up 55% on 2011.

Here's the TVC used to help bring the campaign to life.

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