If your phone could truly “sleep,” what would it dream? A new interactive on-screen cinema experience created by USA telecom company Sprint in partnership with “Team Sprint” – integrated brand agency Digitas and ad agency Leo Burnett – encourages moviegoers to turn off their mobile device in exchange for a custom mobile phone “dream.”

More than 1,000 NCM Movie Theaters will show the experience on nearly 18,000 screens as part of Sprint’s courtesy-message sponsorship that asks moviegoers to turn off their phones prior to the start of a movie. Sprint’s interactive cinema experience, Dream, will be available in NCM Movie Theaters until the end of 2012.

d3 was used by Artisan (part of UVA) to correctly map all content on to the physical installations and ensure that the film camera recorded precisely what was seen in d3's 3D simulation in advance. This is one of the two versions that moviegoers will see.

Team Sprint – Campaign Credits:
Client/Ad or Campaign: Sprint's "Dream" Cinema PSA for NCM Theaters
Agency: Team Sprint - Leo Burnett & Digitas
Chief Creative Officer: Susan Credle
Creative Directors: Michael Boychuk, Kevin Drew Davis, Mark Moll
EVP, Executive Director of Production: Chris Rossiter
Producer: Bryan Litman, Amanda Riley
Account Team: Vanessa Mackey, Julie Holton and Melissa Wolf
Production Company: Artisan
Director: Artisan and Chris Turner
VFX/SPX: Artisan
Editorial: Trim Edit
Editor: Paul Hardcastle
Director of Photography: James Medcraft
Sound Design: Scanner

More information on d3technologies.com

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