Writing is an effective tool for you to use as a business owner to increase credibility in your field, gain business awareness, and build your brand with potential and current customers. Lindsey N. Mach, owner of Lindsey Noelle Publishing Services, LLC, will explain the benefits of including writing as part of your strategic marketing plan. From compelling website copy to authoring a book, Lindsey will highlight various writing modalities and how business owners can effectively use them to help business grow, succeed, and prosper!