Adobe Design Achievement Awards — Semifinalist
Business Card for Self Promotion in 2011-2012 For Print Only Awards

Featured on:
The Great Wall of Oakland 2012 "About Oakland, By Oakland"
CutOut Fest 2012 Official Selection
Communication Arts News — Communication Arts
KickStartBoom motion design and culture blog —
Quipsologies all-things design blog — Link

The animation in this video is made up of individually laser-etched business cards, all of which are hand-stamped and numbered.

Vavohu is a hebrew word — the latter part of the phrase, “tohu-vavohu” — which appears in the second verse, first chapter of Genesis. Its meaning is a bit obscure, but roughly speaking it means: void. This piece, therefore, is a meditation on the notion of cosmogenesis, my aim being to reflect on the matter as it pertains to science, philosophy, and (specifically) motion design — and not to proselytize any religious views or conceptions.

The full intention of this piece is to elicit conversation: about the name, Vavohu, and its meaning, as well as the written portion's significance; both stemming from an introspective and philosophical aspect of myself and my work. Similarly, the unique process and approach to this project is meant to evoke a discussion about my professional work ethic and my interests as a designer. The most exciting thing about this project is the physical exchange that occurs when I hand out the business cards, and while I strongly value the importance of digital interactions, this "off-line" networking tool reflects a changed world in a very unique way. Therefore, the project's overall goal is to create a personal branding experience that will leave a lasting impression.
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by Adam Glucksman

Sound Design by Carina Hampton
Read By Harrison Whittle

special thanks:
Scott Hess
Samantha Sheppard
TechShop San Francisco
Ex'pression College

June 2012

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