Sponsored by Alko, the state owned organisation that manages the distribution and sale of alcohol in Finland, the intention of the films is to subtlely encourage people from all backgrounds to reflect on how drinking alcohol and the behaviour that can result from it, might affect young children. Sherbet won the project by proposing the use of sensitive and organic line drawing to create mother and daughter and father son characters that were non specific and that avoided tradtional cartoon character genres.
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