The Sid Lee Boot Camp is an innovative project on Commercial Creativity that brings together eight creatives from around the world tasked, in ten intense days, to generate powerful ideas for a brand.

In May 2012, the Boot Camp is dedicated to help (RED) better stimulate consumer involvement with AIDS. This year, the mission is simple, yet bold: "Inspi(RED) to innovate."
The elite eight form a multidisciplinary team, tasked with innovating huge ideas, programs, events and technologies for (RED). Throughout the experience, the team is coached by the best from Sid Lee team and rubs shoulders with industry experts.

The Boot Camp will be held during the C2-MTL, an international conference on commerce and creativity.

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