A visualisation of screen content created by PLASTIK for BMW's new flagship store in Paris.

The content is displayed on an RGBW LED media wall at 25mm pitch. This is diffused behind etched glass to create atmospheric visuals that flood the space with light.

This is a brand specific animation created for the new BMW 3 Series.

Client: BMW/Mindseye
Animation: Simon Eves for PLASTIK
Music: Richard Keyworth for PLASTIK


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