More work at: http://victoralvaradobook.blogspot.mx/
Young Lions is a very unique competition. We were asked to make a TV spot in Cannes, with a cell phone in two days. Our client was FilmAid, which is an ONG dedicated to help people who live at refugee camps, by giving them film equipment and lessons.
We were asked to make a TV spot that could help the ONG to become relevant, and invite people to help thru donations.
The idea was simple: we hear all the time the phrase "there's magic in cinema". We use the concept of "Magic" from a technical point of view. People can use this magic to help other who are in need, and make a difference donating.