Promoting archaeological open air museums in just 7 minutes - is that possible? LiveARCH thought it was and the Italian museum, Museo Civico Archeologico Etnologico (Modena) actually did it! From archaeological finds, which are our most important source about life of the past, through archaeological research, reconstruction and demonstration with attention for experimental archaeology and living history, liveARCH intends to show the importance of these museums and its critical success factors. Examples are taken from all 8 countries of liveARCH. liveARCH is a network of museums with a focus on living history, aiming to disseminate historic knowledge and to promote a greater interest in our common European cultural heritage among the general public. With the support of the Culture 2000 Programme of the European Union.