ICAD came to PiranhaBar with a simple brief. 'Don't let it go to your head'.
So we visualized the journey of an idea, the inception into a creatives mind, the sociocultural direction & zeitgeist to which some of us allure to, and the freedom of creative control.
Basically we just blew up loads of balloons with cute bodies.
Role : Direction, Design, Compositing, Lighting, Look Dev.
Client : ICAD
Animation / Dynamics : Will Sharkey
Produced by : Piranha Bar
Audio : Mutiny