“Breaking the Cycle” is a kinetic typography web video that explores the impact of hookworm, one of the world’s most common infectious diseases. Through the story of a young boy named Obi, we begin to understand the daily impact of hookworm on young children in developing countries. Anemia, stunted growth, diarrhea, and absenteeism in school are just a few of the problems associated with hookworm, in addition to its negative economic and societal repercussions. Luckily, simple solutions exist, including an antihelmenthic drug, Albendazole, which effectively kills any worms residing in humans, and the simplest preventative solution: shoes. One of the biggest obstacles facing many infectious diseases is neglect. The science is there, but the attention, funding, and resources to deliver cures and implement prevention methods have yet to catch up. “Breaking the Cycle,” hopes to educate and inspire viewers. Not only will viewers come away with knowledge about one of the most common neglected tropical diseases worldwide, but also will have a unique opportunity to make a tangible difference in a child’s life.

If you are so inclined, visit Shoe4Africa.org to make a donation. Pass Obi’s story on to your friends, so together we can start “Breaking the Cycle.”

This video was created by Stanford University seniors, Kari Giberson and Victoria Fischman, for their final Senior Reflection project in Spring 2012.

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