This is a short film about the Rainbows Children's Hospice garden at RHS Chelsea Flower Show 2012. The garden was designed by Second Nature Gardens and the interactive digital installation was provided by Retail Lab, De Montfort University. The installation is a first for the flower show - and we are delighted that it contributed towards its success, achieving a Silver Award at the show.
The installation comprised a series of short animations that played depending on the demographic profile of the viewer - we used a webcam linked to some of our retail research software to detect who looked at the projection area. The animations were complemented with directional sound - initially used to attract attention to the webcam but, at another place around the garden, used to reflect the content of the animations (bird song, children playing, etc).
The projections for the installation were designed by Institute of Creative Technologies masters student, Noora Attia, in association with Adam Weikert (sound design). Retail Lab was supported by technology partners Quividi and Acquire. Quividi's software enables us to detect people - and is equipment we use typically in retail research. Acquire is a digital signage specialist, based in Leicester.
Following the show, the whole garden was re-built at Rainbows and the projections are being installed in the building as part of the hospice's ongoing therapy programme. The re-build was filmed for an episode of Blue Peter, the popular children's TV programme, due to be aired in summer 2012.