Minor user errors cause most accidents in elevators and escalators, but the consequences can be serious. Finnish elevator company KONE wanted to make a safety campaign about this issue - both internal and external. How do we communicate that without being condescending or preachy? We decided to focus on the little things: tie your shoelaces so they don't get stuck between escalator steps, press the "open door" button instead of jamming yourself between closing elevator doors, and help kids to use the equipment right. Little things matter in safety.

Directed by Pete Veijalainen / Woodpeckerfilm Helsinki

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